Online marketing has become one of the main tools at our disposal, no longer in the hands of multinationals or large corporations, but available to all those who want to optimize their online presence, regardless of the size of their business.
This is why, digital marketing or online marketing has the quality of being able to adapt to company size, but also to goals and objectives and above all, the level of investment that an organization wishes to set at any given time.
From our Marketing Stuff blog, we will discuss some of these points as they apply to companies of different sizes and budgets, to see how these techniques can help them achieve their objectives.
Counselling Therapist is Guelph
Can a counselling therapist in Guelph obtain good benefits from the internet? The answer is yes. For example, Eugenio Counselling has a website that promotes their services and is geared towards providing information and attaining the its online goals.
One of their main services is anxiety counselling. This is why they have written specific information about this service and set it up in www.eugeniocounselling.ca/anxiety-counselling/ which explains how their counselling services can help someone suffering from anxiety disorders or other emotional conflicts while allowing them to optimize this resource.
The organization of the website is such that the main focus is conversion ensuring that the visitor lands in the page containing the information being searched for. For instance, what is anxiety counselling, how effective is this type of therapy, who can benefit from anxiety therapy.
From that page, a user can fill out a contact form or send an email requesting an appointment and are able to contact the counselling therapist right away.
Home renovation company
A home renovation company would try to promote a variety of construction services while showing that their company is trustworthy and experienced. Being able to convey the quality of their craftsmanship and the level of professionalism of their trades, are key to ensuring that the visitor makes a decision to contact the company.
This is why design is of some importance. To showcase the work, we need the best possible light and to do that, the design has to be clean and highlight the images of past work. People judge the capabilities of a contractor by the quality of work they have done. This is why we have worked to carefully select the images shown on the main services and included past work imagery showcasing kitchen renovations and basement renovations, for example. Woodridge Construction was delighted to see their work in a display that enhanced their quality. Similar case with Home Renovations Guelph, another contractor in the Guelph area who is having a lot of success with his home renovations company.
Their old construction or renovator website was simple, and lacked appeal to higher end customers. Kitchen renovations are a high end product that people are willing to spend on as long as the final results makes them happy for a long time. Similar with other type of renos, the website should be a reflection of the company it represents.
Pregnant women clothing shop
A very different scenario is that of an ecommerce website. Because of its nature, all efforts should be put into producing sales on each product and promoting the sales available online. Our client, a pregnancy hospital gowns shop, was having a tough time selling their products, hospital gowns for pregnant women. The idea is interesting and has appeal, women don’t like having to wear those drab hospital gowns that leave little to the imagination and prefer to look good and feel comfortable wearing a well designed hospital gown.
While price is a factor, the success of an ecommerce store like that depends on more than that. If we look at the website we will find that the colour combinations and the structure of the site plays a big role in directing users to the desired outcomes. A great deal of thought has to be given to the shopping cart experience, in some cases you want to make it more complicated and in most, it should be as simple as possible.
In this type of online stores, taste and style come into play. Showcasing a product for pregnant women in the best light possible, while detailing the benefits will lead to higher conversion rates. Managing its online marketing campaigns, be it adwords, display, or social media ad buys, the website needs to be very easy to navigate and the category structure of the products should be clear without the need of explanation.
Always trust your web marketing consultant, and if you can’t trust them, get one that earns your trust as the web marketing team can be your biggest ally in your way to success.