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These days finding the right work-life balance can be a challenging task. With the speed at which the world changes and how much we find ourselves running from point A to B without even a break is incredible. It is not uncommon to hear people talk about going to see a psychologist Oakville. But strangely enough, many still feel the stigma of going to the therapist when we should all at some point of our lives take some counselling therapy. (more…)

In these difficult times, we are responding to a pandemic that affects businesses and retailers around the world. Covid-19 is harming businesses in every country and destroying the economy. Uncertainty and not knowing when the pandemic will end will undoubtedly cause losses to most companies.

Things change every day. Different locations and states enforce different rules. Businesses of all sizes, from global institutions to small family businesses, are feeling the impact of the virus economically and emotionally. However, compared with brick-and-mortar retailers, this feeling is even greater. Because of the implementation of blockade measures, encouraging social isolation, and requiring people to limit contact with others, many physical locations have to open their doors to the public. Although this may encourage online shopping behavior in COVID-19, brick-and-mortar retailers need to find ways to stay relevant and improve their revenue figures to survive. (more…)

Every day, week and month there are a series of inbound marketing strategies that a business owner should know to increase the number of leads. Having an excellent website design Guelph helps a lot. The top 10 tactics are right here:

Redesign the sales process

Seems obvious, and yet, when a business is not generating enough leads, the sales process is often overlooked and as a result, the little leads your business has are lost for an inadequate sales process. Users’ behaviour has changed in a drastic manner, if adjustments are not made to the sales process so that it matches the way your potential clients want to purchase, your business is at risk of loosing qualified sales.

Create a memorable experience

What is a memorable experience on a website? It starts with the very first interaction with your brand, a user needs consistency and reliability to gain trust in your products and services. A memorable experience is simply one that can be remembered, either because it was shocking, easy to go through or fun. Make your brand stand out or be forgotten. (more…)

The holiday season of 2015 is getting closer every minute. We are about 1 month away from the beginning of the busiest period of the year for retailers. In 2014, ecommerce sales had a record year and the expectations are that in this 2015, sales online are just going to keep increasing. With billions of dollars at stake, you want to be sure that your online store is ready for the most important season of the year.

Mobile ready, responsive, or whatever, but be mobile!

Not even going to try to convince you about the benefits of being mobile. Everyone holds a smartphone now, it is not 2008 when smartphones were still some sort of a high end thing. Smartphones and superphones are just phones now, it takes real effort to want to go back to a flip phone or a mobile that is just a phone. So, why is it that many ecommerce sites are still not mobile friendly? This year, mobile purchases are expected to grow in at least 32% compared to last year. This is almost double the growth since 2014. Get moving and hire someone to build your new web design with mobile in mind… now. (more…)