I’m constantly asked by clients why we always suggest using a content management system. Most traditional web designers prefer to use the one-off approach of developing a website without a content management system (CMS) such as Joomla, Drupal, DNN, Mambo, WordPress,WordPress (our favourite) etc. While this simplifies the development process as there is no need to create a template for the system, it complicates the management of the site in a regular basis, specially, if you are planning on actually having a business online as opposed to an online business card. (more…)
Google, Bing, Yahoo, Ask, etc… all search engines designed to help us find websites that otherwise we would not know they even exist. All is good and great until you start seriously thinking about it. (more…)
This is an interview by Cali Lewis from GeekBrief.tv. Our marketing approach should understand the numbers, but we must learn to see people as people and not just a bunch of data. See what Chris has to say about this and pay special attention to the results of a well done Twitter sale (the one about car services). If you can’t see the video, (more…)
Most traditional marketers were only (and still are) interested in earning an income while promoting whatever product. There were no laws and people would use any dirty tactic to sell, no matter the consequences. Then they learned about product loyalty, quality over quantity and other marketing elements that make products and services desirable. (more…)
So Windows 7 is out and most people are now getting used to the new settings. It has very little change in regards to eye candy compared to Vista, but has a couple of interesting improvements. While so many have reviewed the goods and bads, I think it is pretty much the same as Vista but with a couple of very nice fixes that were more than needed in the previous system. (more…)
I get a lot of news from my RSS feeds every day. Usually I skim through looking for any relevant news. Today, I found out that we are on the edge of science fiction! Well, maybe not so much the edge, but it is a bit of fun and interesting news.
I am a sucker for technology and games and an even bigger sucker for game’s technologies. Can you imagine playing your favorite game in 3D? On your laptop? (more…)
Windows 7 has beaten Harry Potter’s Amazon UK preorder record. It is officially the most preordered item in the history of Amazon UK. That is something interesting. I keep wondering if Windows 7 will be as good as it seems.
Direct from Web 2.0 conference in San Francisco, we receive news of the future in search. What is being called “real time search” which involves using data from Twitter, facebook and similar services to include information currently surging about a search. In this regard, Bing has taken a big step forward by securing a deal with Twitter to include Tweets in SERPs (Search Engine Result Pages). (more…)
Verizon has launched an aggresive baiting campaign and its breaking the iPhone’s marketing to give Android’s spot in the world of smartphones (and very soon, superphones).
Verizon’s new ad not only spoofs and mocks iPhone’s advertising style, but completely trashes iPhone’s known issues and annoying quirks. (more…)
The Web Surfer’s Guide to the Free Internet
Here be the first edition of the Web Surfer’s Guide.
Before the free parade, please read the following pointers about downloading free stuff online:
1. Be careful what you get. Most free stuff comes with a risk. This may mean its bad stuff (as in bad free music or movies) or that the product is not final (as in alpha and beta software releases full of bugs).
2. Stay as far as you can from Warez and Piracy sites. Even though you may be attracted to the lure of free (illegal) stuff, the risks are extremely high if you don’t know what you are doing.
3. If so inclined, donate, comment, provide feedback, report bugs, help with code, give ideas, promote the product. This will help those who give you for free and will give people a reason to keep supplying free stuff.
Now the good stuff. The free sources links (some here for now, more coming in future revisions of the guide):
Here be “Freeness”
www.frostclick.com/ – Free Music, free movies, free software… free all and very, very legal. How cool is that?
www.frostwire.com/– Free download software – Torrents and Peer to peer (like Limewire)
www.ubuntu.com – Free OS with a huge fanbase and support forum. Almost all issues can be solved there or you can post yours and get help. Try it with the software below.
www.virtualbox.org/ – This is like a computer within your computer. Allows you to safely test other OS without having to do a full hard disk install.
www.drupal.org/ – To build websites you can use this free content management system (CMS). Its all the rage with programmers. Not so user friendly though.
www.joomla.org/ – Same as Drupal, but easier for less skilled programmers. Excellent system for regular users without much programming skills (even without programming skills at all)
www.sourceforge.net/ – Open Source home. Programmers and developers post their newest work here and let you download it free. Search for a tool you’ve dreamed of, chances are, you may find it there.
www.iconpot.com/ – Free Icons for personal, commercial use without having to provide credit everywhere.
www.1001freefonts.com/ – Most of these fonts you can download and use in personal projects, some require permission or to be purchased for online use.
www.net-matrix.com/ – More free software. A huge collection of free software.
www.hulu.com – Free TV shows and some movies. Only available in the US.
www.archive.org – A very interesting initiative to create an archive of all human. There are free movies, cartoons, antique acetate records (music), home videos (yes, home videos). Want to see how a website started? You will find all its changes here too.
www.legaltorrents.com/ – Free legal torrents. Movies, music, animations, images, etc.
www.wikipedia.org – The world’s largest free encyclopedia. Ok, everybody knows it, I just felt I had to mention it.
https://translate.google.com/ – Free Google translator for almos any language. Very good, not as a real translator, but does the job for non important things.
This is a very, very short list of the wonders hidden on the web. I have a much larger collection of free legal stuff sites, but for the time being, this is the first edition… I will come back and work on this guide some more. If you ask for a source of free stuff for a particular subject, chances are, I’ve got it. Post in the comments what you would like to find out and I will add it to the guide on the next revision.
After some days of incredible anguish, Bing webmaster central is up and running again! Still, Bing makes me cringe every time I visit it. The crawling is still erratic and still in need of some serious fix up. It does not make any sense that Bing’s bots will crawl a site but only take 1 page or 2 instead of the whole content. Or that it will suddenly take 5 pages and leave to never come back or come back and take 1 more page… you get the idea.
If you have a webmaster center account in Bing, you may have noticed that Bing’s webmaster center has been down for some days. This has prompted some to speculate the reason behind such a problem and left many a good webmaster hanging for dear life as they can’t review the information about their sites. Some claim this might be the end of the world and that without Bing no human can find information online anymore. I think that’s just way overboard. (more…)
The Federal Trade Commission in the US has recently released new guidelines for endorsements. That usually makes no ping online, but as it is, the FTC has added that bloggers are also to be regulated and have now a duty to disclose any “material” connections with the products they recommend. They now consider blogger’s opinions that recommend a product an endorsement and when the blogger has received a gift or payment in cash for the endorsement, he/she is obliged to disclose this fact. (more…)
Online advertising spending has a downward trend and some believe it will continue
As internet users evolve, they stop clicking at the first thing that moves. I remember when the internet was this strange new thing (circa 1993) and most of the time I was just trying to find what to click. That certainly changed over time. The internet has become an every day tool for most of us. The internet has permeated the way we do business, make purchase decisions, share information, keep in touch and work. (more…)
Marketing is about exposure and being in the client’s mind when the need arises. That is why marketing gurus talk about “Brand Awareness” which is the knowledge a consumer/prospect/client has of a brand’s existence. This is specially important for products or services that have a high cost and require a long sales process. Examples of these are Real Estate, Cars, Mortgage Brokers. This also helps with services or products that are not a regular need, that are only needed in particular situations. Examples of these are some Translation Services, Lawyers and other situational services.
What’s this got to do with Search Engines and on top?
The secret to great marketing knowledge is great marketing research. Pretty much like every other marketing methodology available, Twitter is also sensitive to timing. As in social situations, timing is everything when it comes to twitter and when to publish links.
One of the uses for Twitter is publishing links to your website or blog. Most people use automated tools to post their contents as soon as they become available, but, the disadvantage to this is that most people hardly ever look at the timing of their tweets. (more…)
Wow! I love Apple! Its always a marketing inspiration, no matter where I am and what I’m doing. Most people like the brand, heck, even love it. Some poeple are extreme fanatics and go out and constantly promote it. That kind of brand loyalty, WOM (Word Of Mouth) and supermarketing effect makes Apple a sure marketing example to quote. This edit of Apple’s Keynote address in September 2009 is a way of dissecting the event. Notice how the keywords are related to each product and subject.
Talking with someone today, we were discussing about how the online marketing has become some sort of wild new west. Every man for himself, no law other than the gun you carried and ripe with opportunity… if you survived! (more…)
Before you think this is some sort of tabloid blog, let me assure you that the headline is related to marketing in many ways and marketing is my subject here.
I was waiting for a meeting with a client in a lawyer´s office today. While drinking a very nice cup of coffee, a newspaper article on a table caught my attention. The headline read
Now, that is a good question. To judge by the language and styles we internet marketers use online, in our blogs and sites, I would certainly say yes. Just like rockstars, we have our trends and styles. (more…)
Granted, internet marketing is all over the place these days. To hear all internet “gurus”, internet marketing is the non-plus-ultra of the marketing world. Not to swim against the current, your friendly neighbourhood marketing guy, a.k.a. me, has decided to make a list of the 10 top reasons why the web is hot and will continue to be hot for a while longer (some even predict that it will not stop for a very long time).
It is quite unbelievable that most companies and business owners still think that being online is just about creating a website and forgetting about it. As most people already know, creating a website is just the very first step of many, many more steps in creating a successful marketing strategy. In fact, nowadays, some marketing gurus do not even use a website to promote products or services.
All is good and great as far as creating a website and promoting it goes. But that is far from it. There are several tools to measure the marketing efforts. It is vitally important to measure every single thing done online, otherwise, there is a big possibility that our efforts may go in vane.
Is twitter an important part of our internet world? To most people, this is not even a question. Twitter has become such a phenomenon that everybody (and I mean, everybody) is using it. Don’t believe me, look for someone and odds are, you will find that person in twitter. Now, the reason it matters, is because it allows marketing to happen too. Not only people are jumping into the twitter wagon, but also businesses, big multi-million dollar corporations go “tweet” on a regular basis.
Now, there are many ways to tweet. One can tweet in the morning, after breakfast, with a coffee, with green eggs and ham, over a goat, in a train, with a mouse, over the computer, in your cellphone, “crackberry” or iphone. Nothing says good morning better than opening your email and being greeted with a twitter message informing you that you have a new follower or getting the latest news through the fastest and quite unfiltered vine in the planet.
The amazing thing about it is that you don’t just get 1 follower, but all their followers get to see your tweets (if somewhat randomly). Talking about broadcasting yourself! (no pun intended)
Twitter is part of a healthy marketing strategy. Use it wisely, as it is usually the case with social media, an uncared twitter account or a minor misdemeanor, can become a big bad stain on your brand.
Tip #1 Get a twitter account
Tip #2 The very least, post links to your site or social profile
Tip #3 Be wise, don’t type without thinking