It is possible to get more organic search traffic without increasing your google rankings.
When users look for a service or product online, the results from Google all compete against each other for attention. Since the use of images in search results is limited (or non-existent) and all you have a words to compete, these words are the most important asset. The information that Google displays on search results is called the “search snippet”.
What is click-through rate optimization?
CTR (click-through rate) optimization is a process getting more clicks from search impressions by making your search snippet more attractive and appealing. It doesn’t always mean adding more words or 5 exclamation marks. (more…)
The construction market is an important pace maker for the economy in Canada. A healthy housing market means that the economy is in good condition and consequently, this is reflected in the renovations market. When people are interested and can afford home renovations companies that offer kitchen, basement, bathroom or other similar reno services should take notice. Even though your business may be successful now, ensuring that you take every opportunity to continue to grow is the best way to protect your business for years to come.
Doing online marketing for your home reno business is not only smart, but an important decision that will keep your business going even when those bad times come.
From our blog, we review some cases in which online marketing has been an important part of their success be it directly or indirectly. (more…)
The very first step in search engine optimization is always keyword research. It is not advisable to start SEO without having done a proper analysis of the keywords we want to target. Running an SEO campaign without keyword research is like driving a car with your eyes closed. (more…)
The internet is a world where many believe that by simply setting up a webpage or a basic ecommerce website all the awesome benefits of online marketing will happen in a few weeks. Nothing can be further from the truth. In fact, you may be wondering, why is my ecommerce store not selling?
This type of thinking is usually not associated to the offline world, where most people believe (to varying degrees) that it is necessary to invest in paying your retail location’s lease, setup distribution methods and provide products that relate to market needs. Most understand that to start a business you have to invest in a physical location, setting up shop and doing some traditional promotion. Furthermore, most agree and accept the costs of traditional media. Not so much with digital media.
This is why the starting point of all marketing is always the same fundamental principle. More than once have we heard from business owners that they expect to invest as little as possible (‘I don’t have much to invest’), without understanding what is required to attain the level of success required for their business (‘I don’t believe in online marketing, but everyone is doing it’), asking for the minimum and expecting the best. It should be no surprise that many of these businesses end up struggling. (more…)
The internet has become one of the main business drivers for small business owners. It is so, that one of the first things that people think about when setting up a business is having an online presence that represents their brand’s identity. The ease and convenience of using the web to find out information or make purchases without having to go out or listen to a sales pitch are some of the big reasons why the internet has become such a powerful global economy driver. (more…)
The design of the right website is one of the most essential points of any digital marketing plan. It is no longer enough to have a simple brochure webpage, it is important to consider several different paramters surrounding it that can be critical to obtaining the expected results. (more…)
Small businesses and independent professionals (like consultants) are experiencing a rapid presence growth in the web. This is particularly true if we talk about professionals related to the health markets.
Doctors, dentists or simply businesses that related to the medical field like plastic surgery or even ophthalmologists have learned how to take advantage of the web to promote their services to prospective and real clients.
In the case of counselling, it is one of the health services specialties that have the great benefit of connecting potential customers with providers through the internet. Lets review on specific examples of how to have website of this type and how to improve results.
What should a Counselling services website have?
A website about counselling services should of course have the basic elements of the rest of websites should have. Information should be clear, specially information related to the people who are behind the website, including contact information, office address, phone number and ideally, the name and professional background of the person offering counselling services. Web design Guelph trends should be kept in mind while designing for its target audience.
Colours are important. White backgrounds with green or blue elements, preferably pastel tones would be the most adequate for this type of websites. White, greens and blues are colours associated with health professions and well-being.
Once established the previous elements, it is important to present the specialties and services offered. If the site is about family counselling Guelph or online counselling, it is important that the home page have direct access to that information.
Important: Where is the counselling provided?
If it is about counselling Kitchener or Guelph, it is important to provide this information to the users and visitors right away. People will want to know if the services are within their travelling distance or if an alternative like online counselling is available.
Fot this, we have several options that Google provides, which means that getting good ranking would be essential. It is convenient to have an SEO agency create a plan or strategy to achieve those first page rankings when someone is typing the search keyphrases related to counselling Guelph or counselling Kitchener.
This way, we will not only have a great website for this type of services, but we will also be available and easy to find by those prospective clients who are searching for the services.
As in many industries, it is all about location, location, location. Where do you put your calls to action? What is the service area? Where is the office located?
Planning is the best way to ensure the results are what is expected. Starting a project without any planning or at least some basic research is a risky endeavor that should be avoided.
To obtain the first place in some keyword phrases that have a high conversion rate is one of the most important goals in our business, this is also to improve the benefits obtained for a company working with us. (more…)
We online marketers and web world people like to think our language is as universal as music. However, majority of people, even people who use the internet fairly regularly, have difficulty understanding the whole concept of “online marketing” or ideas like “SEO“. But what are these concepts really? (more…)
Don’t wait until your competition out-ranks you, get SEO right now!
Really. SEO is an extremely important element for your website. Back in 1994, when there were a handful of websites, SEO was meaningless (doubt if it even existed beyond getting the proper domain name). In 2011, launching a website that is not search engine optimized with clean code, proper tagging, well written, etc, will only mean you are spending money to have a pretty brochure that only the people you give the domain address will see. Its not bad, you can use it in your printed materials to give people more information online. However, most businesses want their websites to be a strong sales tool that gets them prospects and customers. (more…)
SEO is sometimes referred as an art, a skill, a craft and even a science. However it is never referred as something people just do for fun.
Search engine optimization is complicated and time consuming. There is no serious SEO who will tell you otherwise. Most serious SEO companies need to have a large team of programmers and SEO experts to provide proper services to their clients. (more…)
Writing is not necessarily easy. Some people just get it, you have an idea, write a title and off they go. For most of us, however, the creative writing process can be somewhat more of a challenge.
Experts give different ways of coming up with new articles. Perform a Google search, throw words randomly, read the latest news, pray to your deity… but reality is, people write what people can write. Some write great thought provoking stuff, others simply write stuff.
Writing stuff is ok, every now and then you find a little pearl of wisdom and amaze yourself. What really matters is that you have to keep trying if you really want to write. (more…)
Just as promised, here is part 2 of the 42 strategies to successfully optimize your business website. If you had a handful on the previous one, this is the rest of your homework
20. Don’t worry too much about PageRank. PR is good when you have it, but it is not that important when ranking in Google, or Bing or Yahoo. What matters always the most is relevance of your content. (more…)
If you are on a tight budget and want to do website optimization yourself, here is the list you were looking for. The following list of optimization strategies will help you on your way to online success.
01. Write a brief description or introduction and submit it to share sites like Digg, and Reddit.
02. Write articles related to your product/company/service and submit them to article sites. Remember to use your keywords and links to your site in the content. (more…)
Google is taking caffeine and its about to become a little brat running around the house and messing all the stuff… or is it?
So Google has been rolling out Caffeine. As per their announcement before the holidays, Google was not going to commence rolling out the new changes in their indexing algorithm until after the seasons. According to several people among the SEO community, Caffeine has been seen in several servers across Google US. (more…)
During the last couple of weeks, I’ve been drowned with work. During this time I’ve been going through some interesting stuff (while working like mad). Someone asked me, what is better: Paid marketing (PPC) or Search Engine Optimization (SEO)?
I’m constantly asked by clients why we always suggest using a content management system. Most traditional web designers prefer to use the one-off approach of developing a website without a content management system (CMS) such as Joomla, Drupal, DNN, Mambo, WordPress,WordPress (our favourite) etc. While this simplifies the development process as there is no need to create a template for the system, it complicates the management of the site in a regular basis, specially, if you are planning on actually having a business online as opposed to an online business card. (more…)
Marketing is about exposure and being in the client’s mind when the need arises. That is why marketing gurus talk about “Brand Awareness” which is the knowledge a consumer/prospect/client has of a brand’s existence. This is specially important for products or services that have a high cost and require a long sales process. Examples of these are Real Estate, Cars, Mortgage Brokers. This also helps with services or products that are not a regular need, that are only needed in particular situations. Examples of these are some Translation Services, Lawyers and other situational services.
What’s this got to do with Search Engines and on top?