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Wow! I love Apple! Its always a marketing inspiration, no matter where I am and what I’m doing. Most people like the brand, heck, even love it. Some poeple are extreme fanatics and go out and constantly promote it. That kind of brand loyalty, WOM (Word Of Mouth) and supermarketing effect makes Apple a sure marketing example to quote. This edit of Apple’s Keynote address in September 2009 is a way of dissecting the event. Notice how the keywords are related to each product and subject.

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Talking with someone today, we were discussing about how the online marketing has become some sort of wild new west. Every man for himself, no law other than the gun you carried and ripe with opportunity… if you survived! (more…)

Before you think  this is some sort of tabloid blog, let me assure you that the headline is related to marketing in many ways and marketing is my subject here.

I was waiting for a meeting with a client in a lawyer´s office today. While drinking a very nice cup of coffee, a newspaper article on a table caught my attention. The headline read “Michelle Obama: First Lady of flex” and it turns out that her secret is exercising regularly and something called “supersets” which are a set of triceps pushdowns and hammer curls. Now, there is not much marketing in this so far, is it? (more…)

Now, that is a good question. To judge by the language and styles we internet marketers use online, in our blogs and sites, I would certainly say yes. Just like rockstars, we have our trends and styles. (more…)

Granted, internet marketing is all over the place these days. To hear all internet “gurus”, internet marketing is the non-plus-ultra of the marketing world. Not to swim against the current, your friendly neighbourhood marketing guy, a.k.a. me, has decided to make a list of the 10 top reasons why the web is hot and will continue to be hot for a while longer (some even predict that it will not stop for a very long time).

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