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The construction market is an important pace maker for the economy in Canada. A healthy housing market means that the economy is in good condition and consequently, this is reflected in the renovations market. When people are interested and can afford home renovations companies that offer kitchen, basement, bathroom or other similar reno services should take notice. Even though your business may be successful now, ensuring that you take every opportunity to continue to grow is the best way to protect your business for years to come.

Doing online marketing for your home reno business is not only smart, but an important decision that will keep your business going even when those bad times come.

From our blog, we review some cases in which online marketing has been an important part of their success be it directly or indirectly. (more…)

The very first step in search engine optimization is always keyword research. It is not advisable to start SEO without having done a proper analysis of the keywords we want to target. Running an SEO campaign without keyword research is like driving a car with your eyes closed. (more…)

The internet is a world where many believe that by simply setting up a webpage or a basic ecommerce website all the awesome benefits of online marketing will happen in a few weeks. Nothing can be further from the truth. In fact, you may be wondering, why is my ecommerce store not selling?

This type of thinking is usually not associated to the offline world, where most people believe (to varying degrees) that it is necessary to invest in paying your retail location’s lease, setup distribution methods and provide products that relate to market needs. Most understand that to start a business you have to invest in a physical location, setting up shop and doing some traditional promotion. Furthermore, most agree and accept the costs of traditional media. Not so much with digital media.

This is why the starting point of all marketing is always the same fundamental principle. More than once have we heard from business owners that they expect to invest as little as possible (‘I don’t have much to invest’), without understanding what is required to attain the level of success required for their business (‘I don’t believe in online marketing, but everyone is doing it’), asking for the minimum and expecting the best. It should be no surprise that many of these businesses end up struggling. (more…)

The internet has become one of the main business drivers for small business owners. It is so, that one of the first things that people think about when setting up a business is having an online presence that represents their brand’s identity. The ease and convenience of using the web to find out information or make purchases without having to go out or listen to a sales pitch are some of the big reasons why the internet has become such a powerful global economy driver. (more…)