Blog about business, marketing, seo and web

Is it good to use stock photography on a website?

posted in: Business |

It is hard to find the right images to showcase your business and your products, especially if your business is a service. Hiring a photographer can be expensive, more if you don’t know exactly what you want, paying for a photographer to wait for hours for you to come up with the right idea is not a good use of money. But you still need images.

Stock photography is a great alternative to hiring a professional photographer AND models. Can you take the pictures yourself and use a couple of friends as models, sure you can. Will they have the crisp quality and excellent presentation of a professional photo? Most likely not. (more…)

6 great online marketing tactics to increase your leads

posted in: Business |

Every day, week and month there are a series of inbound marketing strategies that a business owner should know to increase the number of leads. Having an excellent website design Guelph helps a lot. The top 10 tactics are right here:

Redesign the sales process

Seems obvious, and yet, when a business is not generating enough leads, the sales process is often overlooked and as a result, the little leads your business has are lost for an inadequate sales process. Users’ behaviour has changed in a drastic manner, if adjustments are not made to the sales process so that it matches the way your potential clients want to purchase, your business is at risk of loosing qualified sales.

Create a memorable experience

What is a memorable experience on a website? It starts with the very first interaction with your brand, a user needs consistency and reliability to gain trust in your products and services. A memorable experience is simply one that can be remembered, either because it was shocking, easy to go through or fun. Make your brand stand out or be forgotten. (more…)

Preparing your ecommerce website for the holidays

posted in: Business |

Is your ecommerce website ready for the season? This holiday season is getting closer every minute. We are about 1 month away from the beginning of the busiest period of the year for retailers. In 2014, ecommerce sales had a record year and the expectations are that in this year, sales online are just going to keep increasing. With billions of dollars at stake, you want to be sure that your online store is ready for the most important season of the year.

Mobile ready, responsive, or whatever, but be mobile!

Not even going to try to convince you about the benefits of being mobile. Everyone holds a smartphone now, it is not 2008 when smartphones were still some sort of a high end thing. Smartphones and superphones are just phones now, it takes real effort to want to go back to a flip phone or a mobile that is just a phone. So, why is it that many ecommerce sites are still not mobile friendly? This year, mobile purchases are expected to grow in at least 32% compared to last year. This is almost double the growth since 2014. Get moving and hire someone to build your new web design with mobile in mind… now. (more…)

Online marketing for construction and renovation companies

posted in: SEO |

The construction market is an important pace maker for the economy in Canada and there are many renovation companies in it. A healthy housing market means that the economy is in good condition and consequently, this is reflected in the renovations market. When people are interested and can afford home renovations companies that offer kitchen, basement, bathroom or other similar reno services should take notice. Even though your business may be successful now, ensuring that you take every opportunity to continue to grow is the best way to protect your business for years to come.

Doing online marketing for your home reno business is not only smart, but an important decision that will keep your business going even when those bad times come.

From our blog, we review some cases in which online marketing has been an important part of their success be it directly or indirectly. (more…)

How to obtain maximum benefit from your online marketing

posted in: Web Design |

Online marketing has become one of the main tools at our disposal, no longer in the hands of multinationals or large corporations, but available to all those who want to optimize their online presence, regardless of the size of their business.

This is why, digital marketing or online marketing has the quality of being able to adapt to company size, but also to goals and objectives and above all, the level of investment that an organization wishes to set at any given time.

From our Marketing Stuff blog, we will discuss some of these points as they apply to companies of different sizes and budgets, to see how these techniques can help them achieve their objectives. (more…)

How to become a Trusted Sender

posted in: Business |

Email deliverability. It is a common problem, you start sending business emails, doing some email marketing and using your business email. Suddenly, someone tells you that your emails are going to the junk folder or are being labeled as spam by their email software (Outlook, Thunderbird or whichever the person happens to use). Your business depends on being able to communicate with its customers, so you go into crisis mode. Start calling your hosting company, your web developer, and start asking everyone you know about it. Congratulations, you now have an “email deliverability” problem. (more…)

How to choose your keywords for SEO

posted in: SEO |

The very first step in search engine optimization is always keyword research. It is not advisable to start SEO without having done a proper analysis of the keywords we want to target. Running an SEO campaign without keyword research is like driving a car with your eyes closed. (more…)

Why is my ecommerce store not selling?

posted in: SEO |

The internet is a world where many believe that by simply setting up a webpage or a basic ecommerce website all the awesome benefits of online marketing will happen in a few weeks. Nothing can be further from the truth. In fact, you may be wondering, why is my ecommerce store not selling?

This type of thinking is usually not associated to the offline world, where most people believe (to varying degrees) that it is necessary to invest in paying your retail location’s lease, setup distribution methods and provide products that relate to market needs. Most understand that to start a business you have to invest in a physical location, setting up shop and doing some traditional promotion. Furthermore, most agree and accept the costs of traditional media. Not so much with digital media.

This is why the starting point of all marketing is always the same fundamental principle. More than once have we heard from business owners that they expect to invest as little as possible (‘I don’t have much to invest’), without understanding what is required to attain the level of success required for their business (‘I don’t believe in online marketing, but everyone is doing it’), asking for the minimum and expecting the best. It should be no surprise that many of these businesses end up struggling. (more…)

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