How can a business be successful without sales? How can you sell without asking me to buy? This is simple, yet, many people forget this easy basic element of selling. You have a great product, its packaged brilliantly and its in your office waiting for me to buy. I may, by chance, get to see it, but I may think its there to adorn your desk. If you want me to buy it, you need to tell me you are selling it! How does this translate to internet marketing?
We spend a lot of time and effort creating great web design but we forget that the most important element is what’s makes things happen… “a call to action”. The concept is simple, you have a product and its shown in your website all over the place. It looks pretty, it has a price, but most people won´t take action unless the required action is obvious. If you want a visitor to fill a form, state it clearly with text and design, make it obvious. If you want a visitor to buy, show the “buy now” button clearly.
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